There are 5 strangers, an artist, a backpacker, a rock star, a businessman and a model, who arrive at a strange hotel to meet a mysterious man. What draws these 5 strangers to the hotel? What secrets lurk in Room 303?

What is the identity of the mysterious man in the shadows?

Check out UnlockRoom303.com where there are 5 episodes that will tell us the truth.

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Room 303 - Unlock the secrets is DKNY Jeans' latest global campaign for their Fall/ Winter 2010 Collection. The campaign involves a series of viral animated webisodes that features DKNY's 5 key looks.

In Singapore, this experience is brought to the retail environment where YOU can participate in a live hunt for clues at the Paragon Shopping Centre.

Last Sunday, I was invited to participate in the hunt for clues! And guess who I saw there! June! So yay, I had a partner to get this done even quicker!



First, we had to download this app (that's iphone and android compatible): SCVNGR (Scavenger)



There are 5 treks that are represented by each of the 5 characters. I chose Justine - the model cos I figure I'll find her most relevant. I don't think I'll do well chasing down clues that could be related to the other 4 characters! :P



There are 3 tasks to complete for each character. Here are the 3 tasks for character Justine - the model:

#1) What is DKNY Jeans' unit number?

And... we did it! Completed!! I wish it was more challenging though! :)